Good marketing plays a vital role in establishing a business; however, maintaining operations on a budget is of almost equal importance. Oftentimes, spending a lot of money on marketing efforts is not viable. Luckily, there are many affordable startup marketing strategies that you can utilize to get your business’ name out there without breaking the bank.
Affordable Startup Marketing Strategies
Here are five low-budget startup marketing strategies to consider.
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Add a blog to your webpage.
Including a blog page on your startup’s website can be a great way to drive traffic to your site as keyword-rich, search engine optimized (SEO) blogs and articles rank higher in online search engines. Generally, your blog should be a place to share useful advice and information related to what your startup is focused on. It can also be a place to provide updates about your startup.
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Start a podcast.
A podcast might be another good marketing strategy to explore. In fact, having a voice to tie to your brand is a great way to humanize it.These days, podcasting is easier than ever. Much of the time, basic equipment can be rented from your local library. Start by introducing yourself and your business, then discuss interesting topics that relate to your industry. Make sure you upload your episodes on a consistent schedule.
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Build your social media presence.
Engagement in the social media sphere is vital for the success of any startup. Fortunately, social media pages are incredibly effective at building an audience and quite affordable to maintain. However, Facebook, X (Twitter), TikTok, and Instagram are all different. Evaluate the audience you are trying to reach and then decide which platform would be best to focus your startup’s marketing efforts.
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Increase word-of-mouth recommendations.
While word-of-mouth marketing, or referral marketing, can be difficult to generate, it is incredibly rewarding. Your main goal is to ensure a pleasant customer experience. Then, encourage your satisfied customer to spread the word by leaving a positive online review of your business. A good way to achieve this is by offering some sort of incentive to customers who continuously return to your brand. Consider implementing a rewards program or access to exclusive deals if customers subscribe to your email listing.
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Give back to the community.
Sometimes, it’s beneficial to focus your marketing efforts at the local level. Marketing to your local community can be a cheaper way to build up a loyal customer base who appreciate what you and your business are doing for the local economy. For example, there is probably a local little league who could use a sponsor, or perhaps there is a local non-profit where you might want to consider volunteering some of your time. Contributing to your local community can also help increase positive word-of-mouth business.
If you need additional help growing or marketing your startup, connect with Business High Point-Chamber of Commerce.
Reliable Startup Marketing Support In High Point
Startup your business marketing plan with Business High Point-Chamber of Commerce. At BHP-CC, we empower changemakers in our community to think big, dream big and make big things happen. Whether you’re an entrepreneur getting a new business off the ground, an executive growing a business to new heights, or an ambitious professional ready to supercharge your career, we’ll help you advance to the next stage with comprehensive leadership programming, industry-specific coaching, and business growth resources needed for success. To learn more, contact us today.